If you’ve ever swooned over a Loloi rug on Pinterest or spotted one in your favorite HGTV designer’s home, you’re not alone. Loloi rugs have earned a cult following among interior designers, stylists, and home decor lovers for their masterful blend of tradition, texture, and modern design.

But if you’ve tried buying one in the past, you might’ve hit a wall.

Wait! Why can’t I buy from the Loloi website?

Here’s the thing: Loloi is a wholesaler. That means they don’t sell directly to consumers through their own website. For the longest time, if you wanted a Loloi rug, you had to go through a trade-only distributor, a retail partner, or know an interior designer who had access.

But that’s changing. Big time.

You Can Now Buy Loloi Rugs on Amazon

Yep, you read that right. Loloi is now officially on Amazon. That means anyone! Yes, even those of us without a resale license or designer discount, can finally get our hands (and feet!) on these beautiful rugs at surprisingly affordable prices.

And just to clear up a common misconception; these aren’t mass-produced, printed rugs that look good in photos but feel like plastic underfoot.

These Rugs Are Still Made “The Old World Way”

One of the things that sets Loloi apart is its commitment to traditional craftsmanship. These rugs are handwoven on traditional looms by skilled artisans in rural India.

Founder Amir Loloi has spent over two decades traveling across India, forming relationships with weavers and supporting local craft communities. The result? Rugs that have real soul. Each piece reflects slight variations in texture and tone because they’re made with natural wool and hand-dyed yarns, giving them that beautiful lived-in, vintage character.

This way, Loloi doesn’t just make rugs. It preserves a legacy.

Designers Who Bring Fresh Vision to Loloi Rugs

To keep things exciting (and endlessly shoppable), Loloi teams up with some of the most creative and sought-after names in American design. These collaborations aren’t just branding exercises, they result in entire rug collections that fuse modern tastes with timeless craftsmanship.

Joanna Gaines (Magnolia Home)

America’s farmhouse queen brings her signature cozy, neutral, and welcoming aesthetic to Loloi’s lineup. Natural tones, vintage-inspired motifs, and rustic textures dominate the theme.

Amber Lewis

Known for her effortless California cool, Amber’s designs for Loloi lean into earthy palettes, vintage vibes, and understated patterns that work beautifully in modern homes.

Chris Loves Julia

This beloved design duo injects a sense of real-life practicality into their Loloi collaborations in rich, layered colour palettes, approachable patterns, and family-friendly durability.

Jeremiah Brent

Jeremiah’s modern and versatile collections evoke a more elevated, soulful design sensibility. His rugs often feel architectural, artistic, and perfectly imperfect.

Rifle Paper Co.

Bringing their trademark whimsical florals to floor coverings, Rifle Paper Co. adds a playful, painterly edge to the Loloi range that’s perfect for bold, creative spaces.

Angela Rose

DIY queen Angela Rose infuses her line with modern textures, clean lines, and a “you-can-do-this” spirit, ideal for home decorators who love minimalism with personality.

Jean Stoffer

Traditional and elegant, Jean Stoffer’s rugs for Loloi reflect classic American interiors with timeless charm and warmth.

Why Loloi Rugs Are Worth It

Here’s what makes them so beloved:

• Unmatched variety – Whether you love boho, vintage, modern, farmhouse, or coastal vibes, there’s a collection that speaks your style.
• Ethically made – Loloi is a partner of GoodWeave, which ensures rugs are made without child labour.
• Crafted to last – These aren’t fast-fashion rugs. They’re made with care, using premium materials like wool, jute, and natural fibers.
• Accessible prices – With the Amazon storefront, you get designer-level rugs at everyday prices, often with free shipping.

Final Thoughts: Your Dream Rug Is Now Just a Click Away

No more calling around to showrooms or pretending to be an interior designer just to place an order. Thanks to Amazon, Loloi rugs are finally available to all of us, and that means you can bring a little artisan beauty, a little designer magic, and a whole lot of soul into your home … without breaking the bank.